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Social Media Advertising Strategies for Real Estate in 2020

real estate social media marketing

Author: Bizzman; Published on: April 22, 2020

Nowadays, realtors use social media platforms to advertise their brands and properties as that helps them to connect with the target audience instantly. According to a report by the National Association of Realtors, 77% of realtors use social media for advertising in some form or another. It is an ideal medium to engage potential customers as per their location, behaviour and interests.

Social Media for Advertising

Realtors make the most of Facebook, Twitter, Instagram, Linkedin and Snapchat to win over maximum customers by posting catchy images/videos/content, sending messages, replying to comments and niche audiences.

As a realtor, you should know how to strike a chord with the target audience via social media channels to stay ahead of your competitors in 2020 and so on. This blog discusses the most effective strategies to do the same.

Real Estate Social Media Advertising – What are the Best Strategies to Follow?

Here are the ways to advertise as a realtor through social media :

1. Pick the Right Social Media Platform 

As a realtor, you need to identify the most appropriate social media network according to audience demographics. Make sure the persona of the target audience including location, age group, profession, education and others are represented in the network.

Explore unconventional social media channels like Linkedin which is a professional network but has millions of users with numerous demographics. Pinterest can be another option to post enticing images of portfolio properties and engage users. Share contact information for direct communication and interior design tips to earn more followers and promote customer engagement.

Social Media Marketing

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 2. Maintain Consistency

Millions of subscribers including businesses and brands are active on social network channels. They have set a strong foothold that makes it quite challenging for new entrants to build their own communities. When you are new to the real estate industry, you can overcome this challenge by consistently posting relevant content and images on social media pages.

Consistency is a key to win maximum followers and facilitate just. er, engagement via Facebook, Twitter, Snapchat, and Instagram. On Facebook, 8 to 10 per day are enough to earn many likes, comments, shares and followers. When it comes to content posting, Instagram demands more consistency. To build a strong community, publish 4 to 5 content regularly and best your competitors. With a social calendar, plan your content and use tools such as Buffer and HootSuite to schedule posts.

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3. Be Creative

In real estate social media marketing, it is mandatory to post images of properties. But, you need to be more creative when publishing content on social media channels. For instance, you can share customer testimonials and success stories to evoke emotion among your audience.

Besides posting property images, post content related to the neighbourhood and the surrounding locality. Include creative elements such as company achievements, industry/market trends, event highlights and home decor ideas. Share intriguing videos related to properties on sale via Facebook, Instagram and Snapchat. To share videos of long duration, use IGTV(video application on Instagram). Use tools like Story Slicer to create intriguing videos of client interviews, property views, event coverages, neighbourhood walkthroughs and others.

social media marketing

You can also share content from other social media activists by giving credit to owners. Go live on Facebook, Twitter, Instagram, YouTube and other social networks. To escalate real-time engagement, it is a great idea to take the audience on a live tour of the next big real estate event.

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Besides the above-mentioned strategies, you can automate social media efforts by scheduling posts in bulk, customize reports, find relevant content and brand mentions with social listening tools like SproutSocial. You can find other automation tools online to automate social media activities and boost ROI.

The Takeaway

Being a realtor, you should aim to generate high-quality leads through social media marketing strategies. Use the right channel to acquire leads and build a community to engage, connect and network with the target audience. In 2020, follow the discussed social media advertising strategies to increase your customer outreach and gain abounding revenues.

Do you want to implement the most effective social media marketing strategies for real estate this year? Reach out to our experts to meet your demand.

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