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Smart Marketing Tactics to Apply in Tough Times of Covid 19 Pandemic
Author: Bizzman; Published on: May 2, 2020
Coronavirus outbreak and the subsequent lockdown has affected the business world severely. This has made it quite difficult for marketers to carry out their duties with full force.
However, it is difficult but not impossible!
No matter how serious an impact Covid 19 has had or will have globally, you should not stop working on marketing. Instead, brace yourself to put more effort into it as this is the time when you actually need to uplift your marketing strategies.
The significantly reduced demand for businesses across the world has resulted in cost-cutting, lower investments and even layoffs. This blog discusses the most effective marketing strategies that can bring great results in this critical phase without you losing money. Keep reading!
Productive Marketing Tactics to Implement Amidst Coronavirus Crisis
Here are the ways to carry out marketing in this critical situation :
Examine Each and Every Channel
To save money yet earn high returns on investment(ROI), assess every channel individually and contributors to find out if they are ROI positive. Check what was trending one to three months ago in the online marketing scenario. Find out about their lifelines and opportunities. Do not cut off ROI positive channels immediately. Look inside a channel if you have not done the same. Search for keywords in Google Ads accounts that probably drive traffic. Do you or your clients have ROI positive channels? If yes, then you should invest in them now.
Investing during the recession can always be worth it. Post coronavirus pandemic, businesses are likely to give maximum importance to emailing, messaging, content, keyword, webinars, advertisements and any marketing-related thing that can be gainful to people. If you invest in these now, you prepare yourself well to give a tough competition to your kids in the future. According to research reports, businesses that spend on sales and marketing during a recession tend to stay ahead of their competitors as markets recover. You do not need to wait for the right moment to initiate your marketing campaigns.
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Be Active Online
As people are staying indoors 24/7, they are being active online most of the time. So, you should pay the utmost attention to web marketing so you can extend your customer outreach rapidly even during the lockdown. Create the best content and run a potent marketing campaign across the right channel to reach maximum target customers. No matter what they are going through because of the Covid19 pandemic, you should always conduct marketing that is useful to them.
Coronavirus pandemic has hit all of us really hard and been keeping us stuck inside four walls. Due to this, you should not stop working on marketing. Rather, you should implement those tactics that help you to strike a chord with maximum customers. Create outstanding email newsletters and marketing messages to keep in touch with customers and show your concern towards them with the promise to stay by their side and serve them even during the crisis. Follow the discussed strategies in this blog to conduct marketing effectively and earn abounding revenues presently, in the future and so on.
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