Author: Bizzman; Published on: September 5, 2019
Google is every content creator’s safe haven as well as the worst nightmare. You comply with its rules and updates, you find yourself at the top of their list and rank well; you don’t and stand a chance to not only lose credibility with search engine rankings but also risk getting your content removed from the internet. So, what exactly does Google want out of content creators?
Several self-proclaimed pundits have tried to claim that they have some top-secret inside knowledge on how Google updates work, but only a handful of them have managed to stand the test of time. To rid content creators across the globe of such dilemma, Google has finally opened up about what they expect content creators to deliver.
Danny Sullivan of Google has finally broken the ice by laying a guideline on how to decode Google’s updates regarding content. To simplify it for the masses, Sullivan asks everyone to produce content keeping in mind the four major parameters. He assures that if your content passes all these parameters, your content will stay out of Google’s bad books. Let us take a look at these:
Content and Quality – This is something that Google doesn’t even to tell us, but to be safe (on Google that is), we must know that your content’s quality is the primary focus area for Google. What this simply means to you as a content creator is that what you create or produce should be original, informative, and detailed. Google suggests that we stay away from clickbait headlines to prevent our content from being downright promotional and marketing oriented.
Expertise and Authority – More often than not, we use information sourced from other websites to create our content. To ensure that this outsourced information is legit, Google advice to check the factual correctness of any and all information before including them in your content. This helps in better consumption of genuine and authoritative content and prevents you from becoming a victim of the ‘fake news’ culture. Additionally, Google highlights the importance of proper attribution of sourced information to avoid conflict and copyright issues.
Presentation – We have come a long way from simply producing pages filled with facts and statements and paragraphs. Today’s reader has endless resources to get their information. This means that you have to be extra creative with how you choose to produce content, but even more so while presenting your content to your audience. Use photos, videos, gifs, infographic, and even vlogs embedded in your content to make it not only stand out but comprehensive. Create content thinking of engaging your readers to a level where they feel responsible to share it forward.
Comparison – Let’s be honest. With so many writers, bloggers, photographers, and video content producers, there is barely a topic that remains untouched. Some are probably more popular than others, but almost everything has already been covered or is being spoken about. And, you cannot change that. Instead, what you can do is to study your competitors well and make a list of everything they are doing right and doing wrong. The point is to not bore your readers with repetition of what is already available but to present them with a fresh perspective with more data so they learn something new. Keep in mind that Google reviews content in comparison with the existing content on the topic to find which is more qualified to rank better.
Once you have mastered the above-mentioned parameters, you would qualify to satisfy Google and its eternal updates.