Author: Bizzman; Published on: October 25, 2019
The world has progressed significantly and has come a long way in terms of technology.
When we are speaking of technology we cannot miss out on AI.
AI or Artificial Intelligence has been a topic of discussion for a while now. AI is being used in every field you can name and now it has also embraced the sphere of Digital Marketing and accomplished incredible success there too.
AI is all set to revolutionize the industry and the way it has been working all these years. It is altering every business and is on the saddle to classify potential customers and purchasing habits of end-users to reach higher sales deals and provide the best customer indulgence. Most importantly, it helps save time and money.
To put it simply, every organization is favouring AI as it is a cutting-edge application with innumerable overarching advantages.
Without frittering much time wondering how AI is capable of improving the face of Digital Marketing, let us take a look:
- Understands Your Target Audience
Knowing the right audience and targeting them is very important for your business to grow online. Analytic tools powered by Artificial intelligence breaks down the audience depending on demographics like age, gender, profession, level of income, level of literacy and psychographics like interests, preferences, etc and then decide which product is best for which section of the audience. They investigate millions of results on a single user profile, that would immensely help marketers to market their products or services to the different customer segments effectively.
- Content Curation and Creation
With massive improvements in technology, AI can today write its own blog post which is no less than a blessing. It is widely used to develop sales funnel and practice advice for certain industries. This trait of content generation and creation is useful for attracting customers to your website, they write reports and blogs on the grounds based on data and information gathered which is just amazing. Apart from this, the most important thing is it saves time and resources.
- Provides the feature of Chatbots
You must know the prevalence of Siri or Alexa, that acts as a virtual assistant when you ask them to play your favorite song or set an alarm for you. The same way AI helps you engage with customers better. You can add useful chatbots to your websites, emails, apps, and text messages. These help you to reach out to your customers and engage them with human-like conversation, which emphasizes on better user experience.
- Semantic search
The way we used to search for things online before has drastically changed. Today, AI is used by search engines to perform what is called semantic search. It is a technique that understands the user’s intent and contextual meaning of a search query rather than keywords to determine what the user intends to search for instead of simply what is being typed in the search field. AI performs this by recognizing phrases and comparing with other data gathered from the user’s online activities. Therefore, this unique feature of semantic search assists users to look for answers through their searches much faster.
Adopting AI digital marketing strategies will encourage brands to enable enhanced experience and participation for consumers. Hence it provides room for increased productivity, proficiency, and profitability. AI ensures faster problem-solving techniques and is bound to boost your digital marketing game for sure. Artificial intelligence can work wonders for your brand, it is that good.