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5 Amazing Tips to Market Educational Apps
Author: Bizzman; Published on: February 26, 2020
There is almost no industry where mobile apps have not proved their value and helped in reaching target customers. Likewise, the education sector is coming up with more and more apps to offer an easy and convenient learning process to students. According to a forecast from Statista report, mobile users downloaded 178.1 billion apps on their devices in 2017. That figure is expected to shoot up to 258.2 billion in 2022.
When developing an educational app, your job is not only to build it but to focus on marketing and drive sales. The latter is quite difficult in today’s extremely competitive market. To monetize your app, you need to have a strong marketing plan and implement the right techniques. To demonstrate this, we came up with a fictional app and logo named KAIJU, which we shall use just to explain what we are talking about.
Keep reading to learn the most-effective methods to market your educational apps and earn maximum profits in business, taking KAIJU as an example.
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How to Market Your Educational App Effectively?
Here are some of the marketing techniques to follow:
1. Create an Enriching Advert Content
Write an intriguing description of your educational app to spread information about it to your target audience. You can hire a professional writer to develop a compelling advert content suited to your app features and specifications. Write blogs and submit these write-ups to those who are popular in the market. Create and own a personal functional blog to promote your app and increase customer outreach. In case your blog fails to pull maximum traffic, publish third-party blogs. The frequent blog posts drive traffic and give your app a high level of exposure.
Social media platforms are perfect to spread the word about your educational app instantly. As a marketer, you should develop a positive online image and launch your app long before the marketing campaign. Increase awareness about your app through Facebook, Twitter, Instagram, and other social networking sites. Let’s say, you can offer great discounts to the first 50 people who download it. You can also give your target audience sneak peeks of app development process and functionalities.
Find out the social media platforms on which your target customers are more active. Through Facebook, you can directly interact with fans and followers, and build strong connections with them. To share visuals related to your app, make the most of Instagram and Pinterest. While Twitter is an ideal platform to post brief updates, product offers, and promos. No matter the platform you choose, ensure your brand gets more exposure to the target audience. With more exposure, you can boost customer engagement and drive sales higher when you actively campaign to market your educational app.
To stand out in the competitive app development sector, create an exceptional product page. Give a catchy name and unique logo to your app. Write a detailed description of your app filled with the most relevant keywords. You can add contact details at the bottom of the app page to promote credibility. Itunes and Google Pay stores permit links to business websites and tech support. All of this helps you to get positive reviews when you want to market your educational app.
Positive reviews enhance your brand reputation and intrigue the target audience to download your educational app. Send precise information about your app to websites that provide review services. With more positive reviews, you get more customers and thus, experience growth in sales. Go for those service providers who specialize in educational utilities aimed at children and adults.
Timing contributes a lot to the outcomes in marketing. As your app is built exclusively for academic purposes, you should market it at the most appropriate time. Be alert when marketing is likely to attract the attention of the target customers. For instance, promote your app when institutions are beginning a new academic session and are not on vacations. The times of the day when most of your fans are online are also good times to schedule and run promotional content.
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5. Make an Engaging Video Clip
When it comes to marketing your product, a video clip works better than written content and images. To provide clear information regarding your app, circulate a short promo video online. publish it on YouTube and other well-liked platforms. Include a short video preview of your app in the store where it is deployed.
Besides these marketing techniques, you can also try other tactics to promote your educational app online. Remember, marketing does not end with the app launch. You need to ensure that your app is driven enough to build an enduring user base and modify the plan if required to reach more clients. Paid advertising helps you to effectively promote your app when combined systematically with organic promotional strategies. If you follow the tips mentioned above, you are likely to get success in marketing your app and thereby, get users to download your app and earn massive profits. Wish you all the best!
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